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Viviry is a growing fashion retailer for evening dresses, ball gowns and event wear across Germany with over 10 stores in major cities. The aim was to create a fully networked omnichannel system that combines stationary sales, central goods control and digital processes in Shopify.
The focus is on high-service-oriented consulting sales in stores, where customers receive intensive support and no purchase must be lost — regardless of whether the size, color or availability is available in the respective store. With Shopify POS, central goods management and automated processes, a scalable retail infrastructure was built that seamlessly combines online and offline sales.
The new Shopify online shop is currently just about to be launched and will complement and expand the existing omnichannel setup in the future.
Viviry combines stationary consulting businesses with a centrally controlled Shopify system for product data, inventory and customer information. This creates consistent processes across all branches and a stable basis for further growth.
All products are managed centrally via Shopify and distributed to individual stores from the central warehouse. This creates transparency in goods management and makes it easier to supply branches.
Targeted transfers between warehouses and stores ensure that sizes, colors and models are available as needed as possible. This makes it possible to respond flexibly to local demand.
Brick-and-mortar retail is Viviry's most important sales channel and is represented entirely via Shopify POS. The aim was a system that supports the consulting-intensive sales process and at the same time offers maximum flexibility in sales.
If an item in the appropriate size or color is not available locally, the sale can still be completed directly in the store. The goods are then shipped to the customer without losing the purchase.
Items can be ordered directly from the store via the POS and delivered to your home later or reserved for collection. In this way, the product range can be experienced beyond the available store space.
Returns and exchange processes are also managed directly via Shopify POS. This ensures a smooth service process and strengthens customer loyalty in stationary retail.
To strengthen customer loyalty, Viviry uses flexible, cross-channel solutions for refunds and repurchases. Store Credit is a central component of the omnichannel setup.
Refunds are stored directly in the system as store credit and can be reused flexibly. As a result, credit can be used across channels — in store and, in future, online as well.
Instead of just paying out refunds in the classic way, customers stay in the Viviry ecosystem with their funds. This increases the likelihood of a new purchase and supports long-term customer loyalty.
High-quality consulting sales depend on fast, reliable information at the right moment. For this reason, all relevant product data was made available directly in Shopify POS.
Employees can access information on materials, sizes and fits directly at the POS. This makes consultation easier and creates more security when talking with the customer.
The direct availability of all important data makes the consulting process more efficient and at the same time of higher quality. Customers receive the information that is relevant to their purchase decision more quickly.
The POS was set up in such a way that additional sales were actively supported. Especially in the area of occasion fashion, suitable supplementary products offer great potential for stationary shopping carts.
Accessories, shoes and additional products can be suggested directly in the checkout. This makes cross-selling during sales talks much easier and suitable for everyday use.
Contextual recommendations make it possible to place additional products in a targeted manner. This increases the average turnover per customer without interrupting the consulting process.
Viviry uses a modern, highly digitalized cash register system. The aim was to make store processes more efficient and at the same time reduce the use of hardware.
Receipts can be provided digitally via email, SMS or QR code. This reduces paper consumption and creates a contemporary shopping experience.
The classic receipt printer has already been completely replaced in individual branches. This makes the cash register setup leaner, more flexible and easier to operate on a daily basis.
A central system for evaluation, transparency and operational management was set up for management. In this way, decisions can be made more well-founded and significantly more efficiently.
All sales data is collected centrally in Shopify and can be evaluated across the board. This provides a consistent view of the company's overall performance.
Goods movements between warehouse and stores as well as the performance of individual branches can be traced at any time. This creates control and supports targeted operational management.
Individual dashboards and automated reports replace manual, Excel-based processes. In this way, relevant key figures are available more quickly and decisions can be made based on data.
The new Shopify online shop for Viviry is currently in the final preparation phase. It will specifically expand the existing omnichannel setup and tap into additional digital potential.
With the launch of the shop, an additional sales channel will be added to the existing POS and branch system. This creates an even more connected overall system of store, warehouse and e-commerce.
The aim is a seamless shopping experience across stationary, digital and mobile touchpoints. Customers should experience Viviry consistently and of high quality across all channels.
Would you like to combine stationary sales, central goods management and digital processes in a scalable Shopify setup? We develop omnichannel solutions that seamlessly combine advice, service and growth in fashion retail.
In a personal conversation, most things are clarified much more quickly: whether we fit in and like each other and, above all, whether we can help you with your problem. So come by and let's talk or get to know us online!
